This vacancy is now closed

Ref
142027
Category
eCommerce
Location
Deeside/Hybrid
Contract type
Full time
Salary
Competitive
Company
 
Description

Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. We have a fantastic opportunity for a Senior Web Analyst to join our eCommerce team within our Head Office in Deeside, near Chester.

 

Overview and Team:

The Insight and Analytics team within eCommerce is a fast-paced business critical area undergoing a program of growth and investment to ensure we get the best out of our data and support the wider online trading strategy. Part of this growth covers a significant investment in both tools and people to help build out a world class web analytics team to better understand and leverage the data that comes from Iceland’s digital platforms across web, app and mobile.

This is a rare opportunity to not only join a fast-paced ecommerce team but to help define and build out what the future of the function looks like from developing KPI’s and onboarding new tools, to helping define our future digital strategy.

 

The Role:

The Role of Senior Web Analyst will cover three main areas of opportunity.

  1. Build and support data infrastructure including development and maintenance of digital attribution models.
  2. Innovate how we view and report on our data and our customers by better understanding their journey to and through our digital shopping channels.
  3. Lead and develop a team of junior analysts by setting the focus of the area and building training plans to equip the team with the best possible technical skills

 

Other responsibilities

  • Support the Online Trading Strategy through analysing how our customers interact with our website.
  • Use multiple data sources to support the planning and development of key metrics.
  • Help to develop a deeper understanding of our customers to enable our trading and merchandising team to optimise their sales channels.
  • Engage and brief senior stakeholders to ensure that the website performance is well understood and acted on as a priority.
  • Work with the wider online team to understand and interpret requirements for new reporting and analysis.
  • React quickly to emerging business challenges and support the leadership team with the information needed to meet these challenges.
  • Manage and develop a small team of dedicates web analysts.
  • Define the focus and priority of workloads within the area and ensure this aligns to the overall goals of the business.

 

Key Skills and Experience:

  • Proven experience in working with digital analytics tools such as Adobe Analytics and Google Analytics.
  • Good working knowledge of traditional analytical tools (such as SAS, SQL, Python) along side experience with data visualisation tools such as PowerBI.
  • Understanding of attribution modelling and how to build and implement attribution solutions to best monitor digital marketing channels.
  • People management experience would be desirable, but not essential.
  • Ability to work with senior stakeholders and articulate technical information to a non-technical audience.
  • Proven track record of delivering actionable insights and commercially benefiting solution.
  • Ability to identify and apply appropriates analytical techniques and methodologies to solve problems and develop the output of the team

This role is perfect for someone that thrives working in a fast-paced environment where every day is a different challenge and every day you will have the opportunity to help build and guide how we do business.

 

Make a difference to your career at Iceland, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you:

  • A very competitive salary with an excellent benefits package
  • 25 days holiday, plus 8 days bank holiday
  • Flexible working
  • 10% store discount, 30% club individual restaurant discount
  • Free parking
  • Double discount weeks
  • Highly subsidised restaurant onsite with our own Michelin Star Chef!
  • Subsidised Costa onsite
  • Discounted gym membership
  • Charity fundraising events
  • Educational sponsorship
  • Enhanced maternity/paternity leave
  • Long service awards
  • Reward & recognition
  • Online discounts at over 150 retailers and cashback on shopping, holidays, insurance and more!

Be Proud. Be brave. Be everything that makes us different. Be Iceland.

 


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