We have a fantastic and rare opportunity to join the Iceland team, as a Head of Design.
This role will be a great challenge for someone to step up who comes from a creative background.
Purpose of the role:
- Lead the Design, Creative, Photography of the Iceland Group.
- Creating communications across the Iceland Group businesses.
- Taking responsibility for driving sales with best in class design, content and customer facing communication across all channels and touchpoints.
- Maximising the opportunity for design as a key sales driver for the business.
- Ensuring our products, promotions and trading initiatives are communicated with maximum clarity for customers.
- Defining the strategic creative direction, brand design, visual language, imagery creation and tone of voice of our brands.
- Leading the multiple disciplined team within the function.
- Monitoring and assessing the impact of communications on sales and customer behaviour to constantly refine and improve sales with optimised customer-centric multi-channel communications
- Empowering the team to deliver work class content and inspire them to deliver the business objectives.
Key Accountabilities:
Leading the department to make commercial, data centric, business decisions whilst having the creativity to stand out from the competition.
- Use design to drive sales
- Lead and inspire the teams within the function by defining a clear strategy
- Develop the design systems and strategies for all group businesses and brands
- Constantly evolve design language to keep ahead of the competition
- Use data and available metrics to measure effectiveness of all customer communications
- Create new brands in any sector
- Define and deliver marketing campaigns through all channels
- Define required budgets and effectively manage and optimize all budgets within function
- Manage supplier relationships ensuring maximum performance and value for money
- Lead commercial negotiations
- Contribute to the definition of our core customers
- Manage the visual presence of our brands in the market and benchmark against competition
- Provide the department with regular updates on sales and business performance
- Educate the department on the commerciality of their roles
- Regularly engage with all aspects of the business – regularly visit stores of all format types across the country, keep up to date with the estate and opportunities to increase sales at a local level
- Be an ambassador for the Iceland Group and all group businesses and brands
- Demonstrate the value of design to the business
- Generate respect for the contribution of the function to the business and engender pride within the function
- Achieve and maintain a good level of colleague satisfaction
- Influence ‘ways of working’ across the business with best practice
- Proactively identify opportunities for business growth
- Lead by example to provide mentoring and support for colleagues at all levels
- Demonstrate the direct link between the work of the department and the contribution to business performance
- Operate at pace, with commercial awareness, pragmatism and maximum efficiency – providing value to the business beyond core accountabilities
- Create a positive and supportive culture and inspire all individuals in the function to be their best
Key experiences:
- Strategic creative & communication
- Design systems & language
- Strong commercial awareness
- Budget control
- Graphic design & artwork
- Photography, film & animation art direction
- Tone of voice, copy and script writing
- Customer Experience design
- Packaging design
- Brand creation & guidelines
- Retail interior design
- Advertising – TV, radio, print, digital – creative & production
- Understanding of digital and print production processes
- Ability to manage external creative & production support
- Project management
- Adobe Creative Suite
- Leadership
- Excellent problem solving
- Strong presenter
- Strong communicator at all levels of organisation
- Stakeholder management
- Workflow trafficking and prioritisation
- Supplier procurement & management
Alongside this we can offer you:
- A very competitive salary with an excellent benefits package
- 25 days holiday, plus 8 days bank holiday
- 15% store discount, 30% club individual restaurant discount
- Free parking
- Highly subsidised restaurant onsite with our own Michelin Star Chef!
- Subsidised Costa onsite
- Discounted gym membership
- Charity fundraising events
- Educational sponsorship
- Enhanced maternity/paternity leave
- Long service awards
- Reward & recognition
- Online discounts at over 150 retailers and cashback on shopping, holidays, insurance and more!
Be Proud. Be brave. Be everything that makes us different. Be Iceland.
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