Contract type
Full time
Competitive with Great Benefits

Are you a driven , commercially focused CRM Executive?

If so this role could be for you…..


Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.


Purpose of the role:

Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers


  • Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
  • Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
  • Coordinate with Trade Managers and design resources to procure creative assets.
  • Coordinate with wider marketing and Trade teams to develop campaigns and share results
  • Manage relationship with UX and design team to share learning and drive engaging content
  • Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
  • Apply knowledge of best practice ecommerce



  • Ideally experience in creating CRM communications
  • Experience with A/B testing
  • Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
  • Knowledge of CRM best practices and benchmarks
  • Retail industry preferred although not essential
  • You need to be results driven and commercially aware
  • You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment


  • You need to have excellent attention to detail
  • An excellent communicator with strong verbal and written skills
  • Key Stakeholder management
  • Agile and responsive to trading requirements
  • Comfortable with working under pressure


Specialist skills and knowledge:

  • Strong understanding of CRM cross sell/upsell techniques – essential
  • Strong understanding of campaign implementation - essential
  • A/B testing – essential
  • Marketing automation tool experience - preferred
  • Salesforce – Exact Target/Marketing Cloud experience – preferred
  • Google Analytics – Essential
  • Excel - Essential


Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.


Alongside this we can offer you:


  • 15% discount in Iceland stores
  • 30% discount at Club Individual Restaurants
  • 33 days holiday (including bank holidays)
  • Pension (NEST)
  • Free onsite parking
  • Onsite electric car charging ports
  • Subsidised staff restaurant and Costa Coffee
  • Christmas vouchers
  • Refer a Friend Scheme
  • Christmas Savings scheme
  • Discounted dry cleaning
  • Long service awards

Sunday Times Top 25 big companies to work for - 2020