Are you a driven , commercially focused CRM Executive?
If so this role could be for you…..
Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.
Purpose of the role:
Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers
- Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
- Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
- Coordinate with Trade Managers and design resources to procure creative assets.
- Coordinate with wider marketing and Trade teams to develop campaigns and share results
- Manage relationship with UX and design team to share learning and drive engaging content
- Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
- Apply knowledge of best practice ecommerce
Skills:
- Ideally experience in creating CRM communications
- Experience with A/B testing
- Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
- Knowledge of CRM best practices and benchmarks
- Retail industry preferred although not essential
- You need to be results driven and commercially aware
- You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment
Experience:
- You need to have excellent attention to detail
- An excellent communicator with strong verbal and written skills
- Key Stakeholder management
- Agile and responsive to trading requirements
- Comfortable with working under pressure
Specialist skills and knowledge:
- Strong understanding of CRM cross sell/upsell techniques – essential
- Strong understanding of campaign implementation - essential
- A/B testing – essential
- Marketing automation tool experience - preferred
- Salesforce – Exact Target/Marketing Cloud experience – preferred
- Google Analytics – Essential
- Excel - Essential
Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.
Alongside this we can offer you:
- 15% discount in Iceland stores
- 30% discount at Club Individual Restaurants
- 33 days holiday (including bank holidays)
- Pension (NEST)
- Free onsite parking
- Onsite electric car charging ports
- Subsidised staff restaurant and Costa Coffee
- Access to savings, discounts and cashback through Reward Gateway
- Christmas vouchers
- Refer a Friend Scheme
- Christmas Savings scheme
- Discounted dry cleaning
- Long service awards