SEO Manager:
Overall Purpose of the role:
The primary objective of the role is to increase organic search traffic.
Roles and responsibilities:
- Plan, develop and implement the company wide SEO strategy
- Proactively promote SEO best practice throughout the business
- Work closely with our in-house teams and our PR agency to grow offsite SEO performance
- Carry out competitor analysis, keyword research, content reviews and other associated research
- Be hands-on with the implementation of onsite SEO tasks including designing information architecture, on-page optimisation, site audits, structured data implementation and so on.
- Play an integral role in the development and execution of the content strategy
- Define SEO KPI frameworks and reporting processes
- Undertake ad hoc research/analysis/ troubleshooting when required by the business
- Work closely with our inhouse development team to implement technical SEO improvements
- Keep up to date with the latest trends across SEO and content marketing
Skills:
- Strong commercial awareness and the ability to prioritise tasks based on what is best for the business
- Strong project management and time management skills to ensure projects are delivered in an efficient and timely manner
- Thrive in a fast-paced environment, managing multiple projects to ambitious deadlines
- Excel as part of a team and an organisation which values collaboration
- Ability to communicated technical SEO in a way that is easy to understand
- Excellent attention to detail is a must
- Creating reports in Excel, Google Sheets and Google Analytics